Twitter for Professionals
Are you a professional tweeter?
Twitter has grown to become one the power players in the social media landscape. It caters to both communication professionals as well as marketeers, sales, customer support and even recruiters, just to name a few. However, are you using Twitter efficiently today? During this half day practical training, we will show you can be active on Twitter efficiently getting the results you are looking for. We will cover all the functionality Twitter offers and how to use it in your specific situation. Throughout the session, we will provide you with a set of tips and tricks to make you into a Twitter wizard.
Programme
Introduction
Twitter and the social media landscape
Twitter lingo
Web vs app
Type of accounts
The Basics
Create and optimize your profile (personal or business)
Build a Twitter audience (Follow and Followers)
Monitor and follow conversations - hashtags and mentions
From your first tweet to the perfect tweet
Conversations on Twitter
Advanced Steps
24 ways to start and maintain Twitter conversations (personally and professionally)
Taking Twitter to the next level with Lists and Dashboards
How to tweet 3 times per day effortlessly
How and where to find great content on Twitter
Twitter analytics
Twitter tools of all kind
How to advertise on Twitter
Twitter in your organization/function
Marketing and PR (Content marketing)
Sales (Lead generation and client following)
Customer Service (from complaints to advocates)
Recruitment (find the right candidate)
Getting your CXO level on board with Twitter
