LinkedIn for Professionals

Are you a professional networker?

Mobility Consulting

LinkedIn is the biggest professional network. Over 400 million individuals - clients, suppliers, job searchers and professionals - spend a lot of time of the platform networking and doing business. But how do you find new clients, employees or suppliers? Especially outside your network. How to you grow a quality network and then keep it warm? How do you start conversations and keeping them going? How do you use LinkedIn for your company? What is the ROI? After this intense and practical one-day training you will know how to use LinkedIn efficiently to achieve your business goals.

Programme

Introduction
Who is on LinkedIn and why? - Target audiences
Overview of LinkedIn functionality
Free vs paying subscriptions: what are the differences
Web vs App interface
Do’s and Don’ts on LinkedIn
Personal
Optimize your personal profile
Create the perfect elevator pitch
Make your LinkedIn your electronic business card
Be found on LinkedIn and beyond
Grow, maintain and manage a quality network
Expand your network through inbound invitations
Search and Find on LinkedIn
Use the power of LinkedIn Groups
30 ways to keep your LinkedIn network engaged
What and where do you find good content for LinkedIn
Company
Create and optimize your company profile
What content works on company profiles
How to get your employees to spread the content
Increase your reach with Sponsored Content
Make the most of advertising on LinkedIn (Jobs and other content)
Tips and approaches for specific functions
Social Selling (LinkedIn‘s Sales Navigator)
Recruitment (Recruiter Lite + Career pages)
Marketing
Job Searching